1
Breakthrough AdvertisingEugene Schwartz
2TThe Boron LettersGary Halbert
3
Ogilvy on AdvertisingDavid Ogilvy
4
AlchemyRory Sutherland
5
Building a StoryBrandDonald Miller
6
CashvertisingDrew Eric Whitman
7
ContagiousJonah Berger
8
Great LeadsMichael Masterson & John Forde
9
InfluenceRobert B. Cialdini
10
Made to StickChip Heath & Dan Heath
11
PositioningAl Ries & Jack Trout
12
Scientific AdvertisingClaude Hopkins